The Challenges Of Online Intelligence Micropayments In Addition To Subscriptions
The impetus toward subscriptions for access in addition to micropayments for unmarried purpose of online intelligence is growing because online advertising lone cannot sustain the intelligence organizations necessary to supply high lineament in addition to broad coverage.
In recent weeks Rupert Murdoch announced News Corp. volition get shifting its newspapers to an online paid model inwards the side yesteryear side 12 months, starting alongside Wall Street Journal in addition to hence progressively shifting papers such equally the New York Post, The Times of London, the Sunday in addition to The Australian to a paid model. Dean Singleton followed yesteryear indicating MediaNews Group volition get doing the same for its papers, including Denver Post, San Jose Mercury News, Detroit News, St. Paul Pioneer Press, in addition to Salt Lake urban nub Tribune.
Clearly charging for online intelligence is probable to cut down online consumption because of elasticity of demand, but—setting aside the extent to which need for online intelligence volition autumn if a cost is imposed—moving to a paid model volition likewise creates 2 common, industrywide challenges.
First, it forces each publisher to demeanour costs of setting upwards their ain payment system. Secondly, it imposes a heavy burden on consumers. The latter burden results non from having to pay for news, merely from the fact that online readers typically exercise non purpose exclusively 1 online intelligence source—unlike the marketplace position for impress newspapers inwards which readers typically subscribe to exclusively 1 paper.
It currently appears that each online paper or their corporate raise volition prepare their ain payment systems. The options existence most discussed are subscriptions for purpose or electronic wallets from which to brand micropayments for occasional use.
These factors volition accept a peculiarly negative demeanour upon on the heaviest online intelligence users—voracious in addition to promiscuous readers who seek intelligence from multiple intelligence organizations. If each paper sets upwards its ain payment system, for example, these readers volition accept to accept form payment accounts for the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, The Guardian, in addition to dozens of other publications they want to visit.
To bargain alongside this challenge the paper manufacture should seek to exercise a articulation company or cooperative to solve the problem. Companies should travel together to developing a unmarried scheme that is usable across sites in addition to 1 that tin live extended to handgrip payments for other types of online content. Such a scheme would simplify in addition to encourage payment for content, merely likewise prepare a novel revenue flow yesteryear turning the payment scheme from a cost view to profits view yesteryear charging companies for its use.
Free is clearly non the correct cost for news, merely the motility to a paid model volition non live equally elementary equally transferring the existing subscription in addition to unmarried re-create payment models for impress newspapers to their online counterparts. Seeking payment online creates novel challenges in addition to opportunities that volition involve novel thinking virtually how payments are made in addition to to a greater extent than cooperation across the industry.
In recent weeks Rupert Murdoch announced News Corp. volition get shifting its newspapers to an online paid model inwards the side yesteryear side 12 months, starting alongside Wall Street Journal in addition to hence progressively shifting papers such equally the New York Post, The Times of London, the Sunday in addition to The Australian to a paid model. Dean Singleton followed yesteryear indicating MediaNews Group volition get doing the same for its papers, including Denver Post, San Jose Mercury News, Detroit News, St. Paul Pioneer Press, in addition to Salt Lake urban nub Tribune.
Clearly charging for online intelligence is probable to cut down online consumption because of elasticity of demand, but—setting aside the extent to which need for online intelligence volition autumn if a cost is imposed—moving to a paid model volition likewise creates 2 common, industrywide challenges.
First, it forces each publisher to demeanour costs of setting upwards their ain payment system. Secondly, it imposes a heavy burden on consumers. The latter burden results non from having to pay for news, merely from the fact that online readers typically exercise non purpose exclusively 1 online intelligence source—unlike the marketplace position for impress newspapers inwards which readers typically subscribe to exclusively 1 paper.
It currently appears that each online paper or their corporate raise volition prepare their ain payment systems. The options existence most discussed are subscriptions for purpose or electronic wallets from which to brand micropayments for occasional use.
These factors volition accept a peculiarly negative demeanour upon on the heaviest online intelligence users—voracious in addition to promiscuous readers who seek intelligence from multiple intelligence organizations. If each paper sets upwards its ain payment system, for example, these readers volition accept to accept form payment accounts for the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, The Guardian, in addition to dozens of other publications they want to visit.
To bargain alongside this challenge the paper manufacture should seek to exercise a articulation company or cooperative to solve the problem. Companies should travel together to developing a unmarried scheme that is usable across sites in addition to 1 that tin live extended to handgrip payments for other types of online content. Such a scheme would simplify in addition to encourage payment for content, merely likewise prepare a novel revenue flow yesteryear turning the payment scheme from a cost view to profits view yesteryear charging companies for its use.
Free is clearly non the correct cost for news, merely the motility to a paid model volition non live equally elementary equally transferring the existing subscription in addition to unmarried re-create payment models for impress newspapers to their online counterparts. Seeking payment online creates novel challenges in addition to opportunities that volition involve novel thinking virtually how payments are made in addition to to a greater extent than cooperation across the industry.
The Challenges Of Online Intelligence Micropayments In Addition To Subscriptions
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Reviewed by Dul
on
May 19, 2009
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