Letting Go: Making Feel Of Social Magazines Together With Intelligence Readers

Applications that aggregate articles based on what others inwards one’s social network are reading in addition to reformat them into an attractive magazine in addition to presentation formats are growing inwards popularity, but they are raising trouble organization amidst to a greater extent than or less publishers.

The processes construct upon the referral in addition to curating functions of colleagues in addition to friends inwards social networks in addition to cut the demand for users to pop off to multiple sites for content on their own. Some of the best known social magazines are Flipboard, Newsmix, Currents, in addition to Pulse. Some publishers are starting their ain social reading apps, such every bit New York Times that has a Facebook app pulling together stories that friends receive got read inwards NYT.

Many publishers are fearful of these developments, however, because they stand upwards for to a greater extent than or less other measuring away from publishers controlling when, where, in addition to how readers utilization their content, cut the deport upon of the publishers’ cook strategies, in addition to diminish command over the presentation in addition to marketing of their content.

But publishers actually don’t receive got a pick whether or non social magazines in addition to readers grow inwards importance. That send has sailed. The existent choices is whether publishers utilization them for best number in addition to whether they are willing to receive got the benefits of having to a greater extent than readers driven to their content in addition to reaching persons who haven’t used their content before.

In coping alongside this in addition to other disaggregation of content, however, many publishers demand to accommodate their ain ways of presenting digital content. Because readers from social magazines, other aggregators, in addition to search engine are directed to private articles, it becomes to a greater extent than of import to retrieve close how that textile appears to these novel readers in addition to what tin locomote done inwards its layout to attract the novel readers to remain on the site in addition to sample to a greater extent than content. They are non entering through the dwelling trouble solid page then greater idea needs to locomote given to what appears on article pages.

Social magazines render to a greater extent than or less other machinery yesteryear which deliver content to novel readers in addition to to existing readers inwards novel ways.  They are non the ‘silver bullet’ for solving publishers’ digital challenges, but they are to a greater extent than or less other way yesteryear which benefits tin locomote obtained in addition to pursued. 

Focusing on what command social magazines transfer to users in addition to their branding downsides is a distraction for publishers who are showtime to larn the value of letting pop off of the command inwards the digital environment. Digital media are at i time bringing 15-20 pct of the traffic to many publishers’ digital content in addition to they are feeling the benefits of letting readers make upwards one's take away heed the way in addition to uses of that content.