Newspapers Increase Role Of Co-Opetition Practices
U.S. newspapers are increasing their role of co-opetition practices, that is, cooperating amongst competitors to trim costs, do synergies, or trim jeopardy inward novel markets. Such activities are permissible if they are non designed to do cartels or command prices for advertising or circulation.
The latest illustration occurred this calendar week when the Boston Herald announced an understanding amongst the Boston Globe for its challenger to impress as well as deliver the Herald. The motion creates cost savings for the Herald past times let it to cutting printing, trucks, as well as delivery personnel, land simultaneously creating production as well as distribution economies as well as an additional revenue flow for the Globe--a win-win for both companies.
Such service agreements do non violate antitrust laws because the papers stay independent, ready their ain prices, as well as do their ain content. If papers were to engage inward such actions they would bring to apply for an antitrust exemption nether the Newspaper Preservation Act (see John C. Busterna as well as Robert G. Picard, Joint Operating Agreements: The Newspaper Preservation Act as well as its Application. Ablex, 1993), simply those agreements bring non proven successful inward the long run.
The Boston understanding comes on the heels of numerous printing agreements, including that of the Chicago Tribune as well as Chicago Sun-Times, that bring been made among publishers inward the concluding pair of years.
Another illustration of co-opetition is seen inward the 59 paper as well as data companies—including New York Times Co., McClatchy Co., Washington Post Co., E.W. Scripps Co., A.H. Belo, as well as Associated Press—that bring instantly banded together to do NewsRight to rail role of digital content as well as rest its licensing. By cooperating amongst each other, the companies bring brought to a greater extent than than 800 content sites into the functioning and created a meaning actor inward the digital industry.
Daily paper companies bring historically disliked cooperation unless it was absolutely necessary—as inward the instance of intelligence services. The novel types of cooperation emerging exhibit that the preference to become it solitary is beingness eroded past times contemporary fiscal weather as well as the difficulties of operating independently inward the digital environment.
The latest illustration occurred this calendar week when the Boston Herald announced an understanding amongst the Boston Globe for its challenger to impress as well as deliver the Herald. The motion creates cost savings for the Herald past times let it to cutting printing, trucks, as well as delivery personnel, land simultaneously creating production as well as distribution economies as well as an additional revenue flow for the Globe--a win-win for both companies.
Such service agreements do non violate antitrust laws because the papers stay independent, ready their ain prices, as well as do their ain content. If papers were to engage inward such actions they would bring to apply for an antitrust exemption nether the Newspaper Preservation Act (see John C. Busterna as well as Robert G. Picard, Joint Operating Agreements: The Newspaper Preservation Act as well as its Application. Ablex, 1993), simply those agreements bring non proven successful inward the long run.
The Boston understanding comes on the heels of numerous printing agreements, including that of the Chicago Tribune as well as Chicago Sun-Times, that bring been made among publishers inward the concluding pair of years.
Another illustration of co-opetition is seen inward the 59 paper as well as data companies—including New York Times Co., McClatchy Co., Washington Post Co., E.W. Scripps Co., A.H. Belo, as well as Associated Press—that bring instantly banded together to do NewsRight to rail role of digital content as well as rest its licensing. By cooperating amongst each other, the companies bring brought to a greater extent than than 800 content sites into the functioning and created a meaning actor inward the digital industry.
Daily paper companies bring historically disliked cooperation unless it was absolutely necessary—as inward the instance of intelligence services. The novel types of cooperation emerging exhibit that the preference to become it solitary is beingness eroded past times contemporary fiscal weather as well as the difficulties of operating independently inward the digital environment.
Newspapers Increase Role Of Co-Opetition Practices
![]()
Reviewed by Dul
on
January 09, 2012
Rating:
No comments: